HealthPure unlocks the potential for authentic patient engagement by making sense of consumer behavior. Our cloud-based platform features all-points data aggregation, deep learning algorithms, predictive analytics, and precision content, infused with humor, to assist healthcare providers and payers in relating to populations to improve wellbeing, worldwide.
To dynamically relate to people and the decisions that affect their health.
Our Point of View
We believe change is hard, especially when it comes to living healthier lives. Too often, ‘patient engagement’ is more about satisfying the healthcare system than understanding people and what makes us tick. We want to change that, and are leveraging the science of consumer behavior to do it.
Our Leadership Team
Peter M. Voghel
Chairman & CEO
Peter M. VoghelChairman & CEO
As Chairman & CEO, Peter brings extensive cross-sector entrepreneurial experience to shape and execute HealthPure’s growth strategy. He’s also a patient experience evangelist, driven to do right by people facing challenging health conditions.
Before launching HealthPure, Peter founded Catapult Capital, working with start-ups from zero to $100M in revenue and built IQX Corp into a successful boutique M&A shop. Prior to that, Peter’s technology experience includes launching software companies Retrieval Dynamics, infoMatixx, and IvueTechnologies.
Peter currently serves on the board of directors of Solar Softener Solutions and previously for Solar Energy.Com (acquired by Ponte V Capital), HA Engineering (acquired by Ascot Necky), Leader Media and JDM Data (acquired by Iron Mountain).
As President, Erik fuels the underlying philosophy of HealthPure’s novel approach to patient engagement based on his expertise in the science of consumer behavior, digital media, healthcare communications and marketing.
Before launching HealthPure, Erik served as Managing Director for Agenda, a national marketing and communications firm. His award-winning client work includes notable Fortune 500 brands. Prior to that, Erik held leadership positions for several advertising, marketing and communications agencies, including Rick Johnson & Company, Twenty-Nine Lime and Bernstein-Rein.
Erik earned a BA in Economics from the University of New Mexico and currently serves on the board of the American Advertising Federation.
Mohammad Ali, MD
Chief Medical Officer and SVP, Global Markets
Mohammad Ali, MDChief Medical Officer and SVP, Global Markets
As SVP, Global Markets, Mohammad brings a unique blend of global health systems, information systems and investment experience to the development of HealthPure’s footprint. As a trained medical professional, Mohammad is passionate about helping people live healthier lives. Before launching HealthPure, Mohammad served as the CEO of Long Island Equity, combining his medical and financial interests to create compelling business models, structure M&A transactions, seed start-ups and catalyze turnarounds.
Mohammad earned a BS in Biology and Information Systems at SUNY Stonybrook and his MD from Windsor University School of Medicine.
Joseph Krall, CPA
Chief Financial Officer
Joseph Krall, CPAChief Financial Officer
As Chief Financial Officer, Joe applies rigorous financial discipline to chart HealthPure’s growth, informed financial decision-making and resource investment. Before launching HealthPure, Joe was a public accounting firm partner and principle, serving as trusted financial advisor to a broad range of client industries.
Joe earned a B.S. in Accounting from the University of Scranton, and is a member of the American Institute of Certified Public Accountants. He serves on various boards of private companies, is a past Chairman of the Board of LeanJax, and a past board member of Financial Executives International.
As an Advisor, Fred leads the development, implementation and expansion of HealthPure’s engagement platform for domestic and global markets. He has over 30 years of experience in population health, disease management, HMO and hospital operations, care management, risk management, HIT and health system design and development. Prior to launching HealthPure, Fred was the founder and president of Accountable Health, a consulting firm focused on population health.
During his career, he founded a disease management company that provided services to State Medicaid programs, operated an HMO that was ranked the highest quality Medicaid Health Plan in Florida, developed an award winning mobile health app and worked with employers to improve the health of their employees and lower healthcare costs.
Fred serves on several editorial and advisory boards, including Population Health Management, Population Health News, and the Best Practices Review Panel for the Institute for Medicaid Innovation at Medicaid Health Plans of America, and is Past Chair of the Board of Directors of the Population Health Alliance.
Fred earned an MS in Health Care Administration from Trinity University and a BA from the University of California, Berkeley.